How Bad Bunny Turned the Halftime Show Into a Music Video

Bad Bunny’s halftime show played out like a giant music video. The cameras stayed low and close, moving with him instead of treating the field like a stage. The geometric set gave every shot a clean shape, and the bold reds, blues, and golds made each section feel like its own scene. It was less a Super Bowl performance and more a live‑action cut from his world—fast, cinematic, and built for replay.